Information About Visit Tuolumne County
As the role of the Destination Marketing Organization (DMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing Organization (DMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Visit Tuolumne County Bylaws and Board of Directors
Click Here to View the VTC Bylaws
2025-2026 Board of Directors:
Executive Board:
Ryan Reis - Chairperson
Represents District 4 Lodging: Don Pedro Recreation Agency
Hanna Craig - Vice Chairperson
Represents Attraction: Dodge Ridge Mountain Resort
Jan Verhage - Treasurer
Represents At Large: Sierra Repertory Theatre
Directors:
Vacant,
Represents District 1 Lodging
Launa Valente,
Represents District 2 Lodging: Lazy Z Resort
Athena Low,
Represents District 3 Lodging: Mi Wuk Village Inn
Luis Torres,
Represents District 3 Lodging: Black Oak Casino Resort
Teri Marshall,
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Vacant,
Represents District 5 Lodging
Vacant,
Represents Restaurant/Retail
Karen Mariano-Luckhardt,
Represents At Large: Inner Sanctum Cellars Winery and Tap Room at Basecamp
Sam Segerstrom,
Represents At Large: Coldwell Banker Segerstrom Real Estate
Jason Banks,
Represents At Large: Clarke Broadcasting
Board of Directors and Other VTC Meetings
Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm.
Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora
Marketing Meeting: February 19, 2026. Visit Tuolumne County Headquarters.
Tuolumne County Tourism Summit: October 16, 2025 at Chicken Ranch Casino Resort. Register Here.
Reports and Plans
